HELP & TUTORIAL
Your experience.
Your next post.
A simple walkthrough of LinkedIn Writer. Find an idea, shape your message, and take part in the conversation.
Start hereAlready know your way around? Jump to a topic below.
ACCOUNT & PROFILE
Start with a little context
The Home page introduces the product and includes a short video. Your working tools are in Create and Engage.
- Create your account. Choose Register at the top of the page. Follow the prompts to confirm your email, then sign in.
- Complete your profile. Add your name, country, and LinkedIn profile link when asked. Open Profile whenever you need to update your details.
- Add your experience. In Profile, upload a resume to give Idea Factory useful background. You can also start a post directly from a topic you write yourself.
Signing in, resumes, and connecting LinkedIn
Use your email and password, or an available social sign-in option. If you forget your password, choose Forgot password? in the sign-in window.
The resume upload accepts PDF, Word, and text documents, among other formats. Profile shows the saved filename and lets you replace or delete the resume.
Signing in to LinkedIn Writer and connecting a LinkedIn account for publishing are separate steps. Connect your publishing account when you are ready to post, or from Engage.
Starting over on Create
The circular reset button at the top of Create clears the current idea, post, image, schedule time, settings, and all three iteration counters after you confirm. Saved ideas, saved drafts and scheduled posts, your account, and your LinkedIn connection are not deleted.
Using LinkedIn to make your experience more visible? Read the guide on how LinkedIn posts can support your job search.
CREATE / IDEA FACTORY
Find and reserch ideas
Have a topic already? Write it in What is on your mind and go straight to your post. For inspiration, open Idea Factory.
- Choose your topics. Use Find My Topics to draw on your professional background. Open Add/Edit Topics to add, remove, or adjust topics. Give more weight to the ones you want ideas to focus on.
- Set the direction. Open Idea Settings to choose an audience, content angle, and outcome. Add a recent experience or a question you want to explore, then choose Generate Ideas.
- Keep what interests you. Browse the idea cards, save useful ones, and choose Use Idea to start generating a post draft. This does not publish anything to LinkedIn.
Topics and weights — choose what matters
Topics tell Idea Factory what you want to discuss. Weights tell it which subjects matter more. Selected topics have a weight from 1 to 6. A higher weight gives a topic greater priority in the generation instructions; it is not a percentage or a guarantee of how many ideas you will receive.
In this screenshot, Enterprise AI Transformation has greater emphasis than the smaller Board AI Accountability. If business value is your focus, increase AI Value Realization and reduce less relevant topics. Read the word size for priority; the colors simply help distinguish topics.
How to adjust your topic priorities
- Choose your subjects. Open Add/Edit Topics to select relevant topics or add your own.
- Adjust the balance. Click a topic to increase its weight, or right-click to decrease it. Hover over a topic to see its current weight. In Add/Edit Topics, you can also focus a topic and use the arrow keys: up/right increases, down/left decreases.
- Save your changes. The maximum weight is 6. Reducing a topic below 1 asks you to confirm its removal. Save useful generated ideas before changing topics or weights, as these changes clear the current batch.
Reset in Add/Edit Topics restores the default topic selection, removes your selected and custom topics, and clears the current generated ideas. It does not reset the Idea iteration counter.
Idea Settings — shape the direction
Open Settings in Idea Factory. Your topics and weights set the subject priorities; these options shape the angle, audience, and intended outcome. Additional instructions give the generator a specific situation to work with. Choose Generate Ideas to bring them together.
Angle, tone & practicality — what kind of idea you want
- Content angle
- Choose Problem to explore a challenge, Lesson to share learning, Framework to organize an approach, or Opinion to take a position. Story follows an experience; Prediction looks ahead; Checklist suggests actions; Case study examines an example.
- Emotional tone
- Calm is measured; Curious explores a question; Urgent stresses why it matters now. Optimistic looks for opportunity, Reflective considers what you learned, and Provocative challenges familiar thinking.
- Practicality
- Conceptual explores the bigger idea. Actionable gives readers something they can apply. Tactical focuses on specific steps or methods.
- Time horizon
- Current trend focuses on what is happening now, Near future on what may come next, and Long-term shift on lasting change. Review any generated factual claims before using them.
Audience, outcome & instructions — make it relevant
- Audience
- Executive suits leadership and business decisions; Recruiter emphasizes professional relevance; Engineer / Guru suits technical readers; General keeps ideas broadly accessible.
- Outcome focus
- Choose the result you want to explore: Career growth, Business impact, Operational improvement, Customer experience, Transformation, or Leadership.
- Controversy level
- Neutral takes a balanced approach. Mildly challenging questions an assumption. Strong point of view asks for a firmer position. Choose a stance you would genuinely support.
- Additional instructions
- Add a real decision, experience, question, or constraint. Be specific about what happened and avoid asking the generator to invent results. These instructions are used alongside your selected topics and weights.
THE EXAMPLE ABOVE“We paused two AI pilots to focus on one customer rollout. Explore what this taught us about priorities and measurable business value.” With Lesson, Executive, and Business impact selected, the brief asks for a leadership lesson grounded in a specific decision.
Idea Carousel — find the idea worth developing
- Browse. Use the previous and next arrows, drag the cards, or select a side card to bring it into focus. The counter shows your position: 04 / 06 means the fourth of six ideas. You can also focus the carousel and use the left and right arrow keys.
- Save for later. Select the bookmark on an idea to keep it in Saved ideas. Saving does not generate or publish a post. You can revisit, edit, or delete saved ideas later.
- Develop your choice. Choose Use Idea to start generating a post draft from that idea. Review the draft, add your own experience, and check the facts before publishing.
Idea iterations and Clear
Iterations counts recent successful idea generations kept as context for the next version, up to five. At five, a warning asks you to clear the memory. Clear offers two choices: Clear only memory and reset iterations keeps your current input, topics, settings, and generated ideas; Clear all idea section clears that current work too. Both start the Idea counter at zero. Saved ideas remain available.
CREATE / POST SETTINGS
Turn your idea into your message
- Give the draft something specific. Describe your topic, the point you want to make, and any experience or example that belongs in the post.
- Choose how it should read. Open Post Settings. Set the tone, length, audience, and structure, then select Generate LinkedIn Post.
- Make the final edit. Read the draft, check its claims, and change anything you would not say yourself. Use the formatting tools if needed, or Copy post text to use it elsewhere.
Start with your audience, tone, and point of view. Then adjust the other options to suit the message. These settings guide the draft; always review the result.
Voice & audience — who you are speaking to
- Tone
- Professional keeps it businesslike; Conversational sounds like a discussion with a colleague. Use Direct for a clear position, Reflective for a lesson, Bold for a strong stance, or Warm for a more personal approach.
- Audience
- Executive focuses the message on leadership and business decisions. Recruiter highlights professional relevance, Engineer / Guru suits technical readers, and General keeps it broadly accessible.
- Writing style
- Choose the quality to emphasize: More human, More concise, More specific, Less polished, More authoritative, or More emotional. For a practical leadership lesson, More specific is a useful starting point.
- Point of view
- First person tells your own story. Founder/operator voice emphasizes running a business; Job seeker voice presents your experience; Expert/advisor voice shares guidance; Neutral brand voice speaks for an organization. Choose a perspective that genuinely fits you.
Length, structure & opening — how the post reads
- Post length
- The character targets are Short: 500–800, Medium: 900–1,300, Long: 1,400–2,000, and Detailed: 2,100–3,000. Short suits one clear point; longer options leave room for context and examples. Check the final length after editing.
- Post structure
- Story-driven follows an experience. Problem → insight → takeaway explains what changed your thinking. List post groups points; Contrarian opinion challenges a view; Lesson learned shares a conclusion; Practical advice gives readers something to try.
- Hook style
- Choose how to open: Personal story, Strong opinion, Question, Surprising observation, Pain point, or Simple statement. Make sure the rest of the post delivers on that opening.
- Formatting
- Short paragraphs and Balanced paragraphs control reading rhythm. Use Bullets where useful for grouped ideas, Numbered steps for a sequence, Clear sections for distinct topics, or Compact layout for a tighter presentation.
Finishing touches & revisions — make it yours
- Emoji usage
- Choose High, Medium, Low, or No Emoji. Low or No Emoji is a restrained starting point for an executive audience.
- Call to action
- No CTA ends without a request. Ask a question invites an answer; Invite comments opens discussion; Soft reflection leaves readers with a thought; Direct engagement makes the invitation more explicit.
- Hashtags
- Request No hashtags, Low, 2 hashtags, Medium, 4 hashtags, or High, 6 hashtags. Keep only those that genuinely describe the topic.
- Revision goal
- Leave No specific revision goal for a first draft. For another version, choose Shorten, Make stronger, Make more personal, Make less AI-sounding, Add examples, Remove fluff, or Make hook better to focus the change.
- Additional instructions
- Supply facts, personal experience, wording to avoid, or a point that must stay. For example: “Explain why we paused two projects. Do not invent results or figures.”
The post panel also shows writing statistics and suggestions for reducing AI-style phrasing. Treat these as prompts for your judgment.
A STARTING POINT FOR EXECUTIVESTry Conversational tone, Executive audience, Lesson learned, First person, Short paragraphs, and No Emoji. Add a real decision and what you learned from it.
Post iterations and Clear
Iterations counts recent successful post generations kept as context for the next version, up to five. At five, a warning asks you to clear the memory. Clear resets the Post counter and memory, clears the current Post idea, instructions, and generated output, and returns Post Settings to their defaults.
For more on the craft of writing, see the guides to the anatomy of a LinkedIn post and editing AI-generated text to sound more human.
Open Post SettingsCREATE / IMAGE SETTINGS
Give your message a visual
An image is optional. If one helps explain your point, generate it after writing your post.
- Choose the look. Open Image Settings and select a color theme, style, tone, and composition. Set how much detail and text you want in the image.
- Generate and review. Choose Generate Image. Check that the result supports your post and that any text in the picture is correct.
- Choose your final image. Use the gallery arrows to compare saved versions. The displayed image is the one you review for your post. Download Image saves a copy to your device.
Color, style & tone — choose the visual character
- Color theme
- Choose a palette, such as Blue + gold, Monochrome, Warm neutral, or Navy + copper. Other choices include Bold contrast, Green + blue, Teal + coral, Product brights, Soft pastels, Premium dark, Earth + sage, and Slate + lavender. Custom lets you set primary, accent, and background colors.
- Style
- Editorial image illustrates an idea; Minimal vector uses simple shapes; Clean 3D adds depth; Infographic organizes information. For a different feel, try Hand-drawn sketch, Paper cutout, Aesthetic pixel art, Cyberpunk gradient, or Analog film photography.
- Tone
- Set the mood: Confident and professional, Warm and approachable, Analytical and precise, Optimistic and energetic, Calm and focused, or Bold and direct. Tone describes the feeling; Style describes the visual treatment.
Composition, text & detail — make the idea clear
- Composition
- Centered visual metaphor represents an idea with a symbol. Process or steps shows a sequence; Before and after contrast shows change; Single hero object keeps one subject in focus; Abstract dashboard or system view suggests connected information.
- Text treatment
- Choose No text in the image, One short readable headline, or Minimal icon labels only. Check spelling and readability whenever the image includes words.
- Visual density
- Minimal gives the main subject more space. Balanced adds supporting detail. Detailed but uncluttered asks for a richer scene without overwhelming the message.
- Image AI
- AI-1 and AI-2 select alternative image-generation options. Keep the same brief if you want to compare how each interprets it; neither guarantees a better result for every idea.
- Additional instructions
- Describe must-have objects, brand colors, mood, and exclusions. Be specific about people, logos, or text you do not want. These are generation instructions, so verify the final image.
How do I improve the next version?
Adjust the settings and add a clear instruction about what to change. For example: “Use a simple architectural staircase to suggest career growth. No people or text.”
If a generation is still running, use Cancel to stop it. A canceled generation does not add an iteration.
A RESTRAINED EXECUTIVE LOOKTry Navy + copper, Minimal vector, Calm and focused, Single hero object, No text in the image, and Minimal density. Describe one visual idea, such as a staircase suggesting career growth.
Image iterations and Clear
Iterations counts recent successful image generations kept as context for the next version, up to five. At five, a warning asks you to clear the memory. Clear resets the Image counter and memory, clears the current image brief and generated images, and returns Image Settings to their defaults.
For visual hierarchy and composition, read the guide to the anatomy of a LinkedIn image.
Open Image SettingsCREATE / DRAFTS & SCHEDULED POSTS
Share when you are ready
Review your text and selected image before publishing. Creating a draft does not publish it to LinkedIn.
Keep it for later
After generation, the site saves a draft. Check the save status before leaving. Use Save Draft to save edits, and reopen your work from Drafts & Scheduled Posts.
Publish or schedule
Choose Post, connect or select your LinkedIn account, then choose Post now or a future time with Schedule Post. Review the confirmation before proceeding.
Editing a draft or changing a schedule
Open Drafts & Scheduled Posts and select a row to load its content. Save your draft changes, or use Reschedule for a post that is still scheduled. Use the page controls to browse more saved posts.
Check the status after scheduling. If the site shows a failure or asks you to retry, read the message before submitting again. A post already published to LinkedIn cannot be rescheduled.
Read the confirmation carefully before deleting a saved item; the available action depends on its publishing status.
ENGAGE
Keep the conversation going
Engage brings your previous LinkedIn posts and their comments into one place.
- Connect and choose a post. Open Engage and connect your LinkedIn account if prompted. Select a post to load its comments. Use Previous and Next to browse more posts.
- Choose what to respond to. Select a comment, or add the first comment to a post. Write your reply yourself or open Reply Settings and choose Generate reply.
- Review, then send. Set the objective, tone, and length to suit the conversation. Edit the proposed reply, then choose Submit Comment when you are happy with it.
Comment settings are called Reply Settings in Engage. Choose a post, then select a comment to answer or add the first comment. Open Reply Settings before generating your reply.
Objective, tone & depth — give the reply a purpose
- Objective
- Acknowledge recognizes the comment. Answer question responds directly; Add insight contributes a new point; Continue discussion keeps the exchange going; Handle disagreement addresses a different view constructively.
- Tone
- Professional is businesslike; Warm is considerate; Friendly is more casual; Confident states your position clearly; Diplomatic is useful for sensitive topics or disagreement.
- Length
- Short suits a focused answer or acknowledgment. Choose Medium for a little context, or Detailed when the question needs a fuller explanation.
- Expertise
- Accessible keeps the explanation easy to follow. Expert assumes more subject knowledge; Engineer / Guru suits a technical exchange. This changes how the reply is written, not whether its claims are correct.
Conversation style & personal touches
- Conversation style
- Statement makes your point without a question. Follow-up question asks the commenter to expand. Statement and question adds your view and invites a response.
- Emoji usage
- Choose None, Low, or Medium. Match the tone of the conversation; None is a straightforward business default.
- Commenter name
- Never avoids using the name, When natural uses it selectively, and Always asks for a direct personal acknowledgment. Check the name before sending.
- Additional instructions
- Add the specific answer, experience, or boundary the reply should reflect. For example: “Explain that we measure the pilot against one customer outcome. Do not mention confidential figures.”
ANSWER A BUSINESS QUESTIONStart with Answer question, Professional, Short, Accessible, and Statement. Add one useful fact, review the draft, and choose Submit Comment only when it sounds like you.
For ideas on where and how to take part, read the guide to using comments to increase visibility.
Open EngageSUBSCRIPTION
Keep track of your plan
Open Subscription to compare plans. When signed in, you can also check your trial or subscription status, usage, and the next usage-reset date shown for your account.
- Choose a plan. Review the current monthly and annual options on the Subscription page.
- Manage an active subscription. Use the plan and billing controls to request a change. Review the confirmation before accepting it.
- Manage renewal. Cancel Subscription stops the next renewal; access continues through the paid period. If cancellation is pending, Resume subscription turns renewal back on.
Generation usage is shared across ideas, posts, images, and comments. It is separate from the Iterations counters in Create: clearing memory does not restore credits or change your usage-reset date. If generation is unavailable, check your account status and remaining usage here.
View SubscriptionSUPPORT & PRIVACY
When you need a hand
I cannot generate content. What should I check?
Check that you are signed in, that your Profile is complete, and that your trial or subscription has available usage. Read any message next to the action. If generation is still running, wait for it or choose Cancel before trying again.
LinkedIn is disconnected or my comments will not load.
Check the connection status in Engage or the Post window. Reconnect if prompted and confirm the selected account. For comments, select the post again or use Refresh Comments. If the problem continues, contact us with the message you see.
Where can I find information about my data?
The Data Privacy page explains how account information, uploaded content, connected accounts, and generated content are handled. Use the contact form for privacy or account questions.
Tell us where you got stuck
Send the page name, what you were trying to do, and any error message. Please do not include passwords or verification codes.